A: If you have a way for consumers to contact you, then you are likely collecting personal information. For example, even a simple message or contact form triggers the need for a proper policy Even if you don’t actively collect consumer information, certain behavioral information may be automatically collected, for example, if you target-advertise, then you are likely collecting geo-location and web usage statistics, and your use of that information should be disclosed.
Q: How often do I need to update my policy?
A: You should review your policy at least annually and update it anytime new laws are in effect. For information on some of the new laws this year, please refer to our latest privacy blog.
Requirements for privacy policies vary by state, nature of the business, and target audience, among other factors.